[Mindjack Release] August 31, 2004

[Donald Melanson]

Mindjack Release
August 31, 2004
http://www.mindjack.com
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Now in Mindjack:

Banner Ads Invade Gamespace
by Tony Walsh

What do you get when you cross the world's most measurable medium with the
world's most immersive medium? Video games peppered with Internet-style
banner-ads. This new method of marketing allows measurable demographic data
to be collected from the elusive online gaming community, targeting
dynamically-downloaded advertisements at specific demographics. The promise
of a new revenue stream is obviously attractive to advertisers and game
publishers, but will the idea win over gamers?

http://www.mindjack.com/feature/bannerads.html